Since 1984, Milosport Snowboard Shop has been in the snowboarding game. Dimitrije Milovich, for whom the name Milosport derives, was shaping snowboards in the late 1960’s, launching his famous Winterstick swallowtail in 1972. Dimitrije was indeed a pioneer of the sport, gracing magazines such as Newsweek and Playboy. We have and still use the name MILO, or MILO SNOW AND SKATE as our little slang when referring to the shop.
Milosport is the first snowboard specific shop in the USA, opening our doors in 1984, and we haven't looked back. This year, 2024, we celebrate our 40th anniversary, in the same building, and are excited to drop some really cool MILO gear and collaborations throughout the year. Stay tuned!
In snowboarding history not one person started the sport, but four different individuals. During the 1970s and 1980s as snowboarding became more popular, pioneers such as Dimitrije Milovich (Winterstick Snowboards), Jake Burton Carpenter (founder of Burton Snowboards), Tom Sims (founder of Sims Snowboards), and the first, Sherman Poppen (of Snurfer fame) came up with new designs for boards and mechanisms that slowly developed into the snowboards and other related equipment that we know today.
Salt Lake City has become the Hollywood of snowboarding, having more Pros, bros, and flows living here than anywhere else in the world. Maybe it’s the powder, the proximity to the mountains, the liquor laws, or the history. Not sure why but we welcome them to our mountains!
Cheers to the next 40 years!
