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Emerica Shoes
The origins of Emerica date back to 1995 and Etnies Footwear. French shoe company Rautureau Apple, who started etnies in 1986, was bought out by a European shoe conglomerate, which was, in turn, acquired by an American company. Pierre André Senizergues, who had been designing and distributing etnies in the U.S. since 1990 under the name etnies America, lost the licensing rights to the etnies name after the acquisition. He then started a new brand called Emerica, which simply shortened the name etnies America. All etnies shoes sold in Fall 1995 were shipped as Emerica shoes in Spring 1996. That same year, Pierre bought the rights to the etnies name outright and continued producing both brands.
Just like Milo, Emerica's true focus is on the core skateboarder by leading the way in design and technology. With all this being said we are proud to carry Emerica Shoes on Milosport.com.
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