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ALPHANUMERIC CLOTHING BRAND
Originally launched in 1998, Alphanumeric “EnvironMental Protection Company” (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized an educational-based ad campaign. The concept behind the brand name “Alphanumeric” is to combine letters (alpha) and numbers (numeric), to communicate a worldwide message.
Milo which was one the original Alphanumeric dealers are stoked to see them back in the scene and are proud to carry the product in store and on Milosport.com
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